In short, he's never been the type of person to stay within a single discipline. "I always want to do bits and pieces with many people. If you are here, you are viewing the look book images for Genius Collection 5: Craig Green. Fresh from a debut show in Paris, Green touched down in Milan once more with a presentation that sadly is not done justice via look book imagery.
I remember Moncler launching its Moncler Genius strategy in 2018, Moncler Jacket then the first giant fashion brand to hand over the keys to its castle to a number of culturally relevant designers. That move was so well implemented globally across design, marketing, and distribution that it changed the way the entire luxury fashion industry approached collaborations, content, and its frequency of product drops.
Obviously preparing for the shoot is something stressful, making the collection is too. Naturally, Alyx gear is all over the genius collection. There is simplicity in the garments compared to previous seasons.
This core Moncler line, 1952, is one of two permanent house Genius labels, alongside the technical winter sports line, Grenoble. These days, however much you lust, to wander is complicated.
This is a collection of hyper - technical GPS - enabled ski wear (some pieces feature an emergency localizer in case of avalanche). You have to create a place where everyone is as comfortable as possible.
Craig Green: I'm still thinking that way. But everything is shifted around now. The way that we show, the way that we present, and even the time that we show all seems to be up in the air at the moment.